Kontakt:
t@larsenlab.dk
06/13/2012

House Industries

House Industries is a type foundry and design studio

House Industries is a type foundry and design studio based in Yorklyn, Delaware.

The company was created in the 1990s in Wilmington, Delaware by co-founders Andy Cruz and Rich Roat. The company is best known for its typeface creations, which have appeared on television (e.g. Nickelodeon’s TV Land, VH1’s Best Week Ever), in film (e.g. Mission: Impossible III) and on commercial products (e.g. Ann Taylor garment tag, Lucky Charms logo and Green Day’s Dookie album).

The company goes to elaborate lengths to promote its typefaces including creating chairs, pillows and various other items inspired by the typefaces they sell. In one promotion they created the fictional character René Albert Chalet and promoted him as the creator of a new typeface Chalet. In February 2010 LAS Magazine wrote about the company’s Eames Century Modern Collection, a project done in collaboration with the estate of architects Charles and Ray Eames.
Its first ever West Coast exhibition showcasing its history is running at Chapman University’s Guggenheim Gallery from February 6 to March 9, 2012.

House Industries

10/10/2011

Crikcets, Bats, Cats and Chaos.

Idé og koncept til opsætning af to relaterede essays. Bogen blev produceret i en special edition til en kunstboghandel i San Francisco, oprindelig skoleopgave fra studieophold på CCA.

Workshop: Martin Venezky

[superquote] In “Crickets, Bats, Cats, and Chaos,” doctor and scientist Lewis Thomas struggles to solve the riddle of human uniqueness by examining the difference between us and the creatures around us.
Thomas Jefferson[/superquote]

Bats and people

Simple animals, like crickets, work according to predictable rules: if X happens, then, with a reasonable degree of certainty, a cricket will do Y. As Thomas puts it, a cricket is basic enough “to seem predictable,” but, under bizarre circumstances, its system can be “thrown into chaos” (491). When a cricket detects the sonar of a bat about to attack it, the disturbance in the basic cause and effect functioning of the cricket’s mind creates uncertainty, making its specific response unpredictable.

[aside title=”Workshop v. Martin Venezky”]

Art direction og grafisk design: Tine Larsen.

Skole: CCA/USA.[/aside]